This course aims to provide a comprehensive introduction to the structure of the live entertainment, festivals, sports, and business events industries, addressing the continuing professional development needs of current practitioners and those aspiring to enter the field.Centred on ISO international standards, the course treats these industries as professional disciplines and covers key areas such as marketing strategy, programme planning, operations management, budgeting, and venue management.
At the same time, the course integrates international standards such as ISO 9001 Quality Management and ISO 20121 Sustainable Event Management, using major M‑brand event cases as examples to help learners develop systematic management thinking and understand how to apply international standards in brand promotion, audience engagement, and sustainable execution.
To strengthen practical abilities, the course includes internship opportunities that allow learners to participate in planning, execution, and review within real event projects, gaining firsthand experience in applying ISO standards to professional event management.Through case analysis, simulation exercises, and on‑site internships, learners not only acquire professional knowledge but also develop the capability to advance professional certification and sustainable development in a globalised environment.
Course Features
1. Examine and evaluate the business models and management strategies of the live entertainment and event management industry from both local and international perspectives.
2. Integrate the processes of event design, production, and organisation, and analyse in depth the interactions among various stakeholders.
3. Formulate effective communication strategies within international and cross‑cultural business environments.
4. Critically assess the various risks that may arise in live entertainment events and propose appropriate management solutions.
5. Master a range of techniques to identify, promote, and attract sponsors and partners, thereby enhancing short‑term outcomes and supporting long‑term brand development.
6. Provide learners with opportunities to participate in real event projects, from planning to execution, gaining firsthand experience in applying ISO standards to on‑site management.
Course Content
1. Business communication and correspondence skills
2. Planning and promotion of large‑scale events
3.Sponsorship and partnership management
4. Schedule planning and management
5. Financial planning
6. Operations management and risk management
7. Human resources and talent management
8. Crowd control measures
9. Handling of unexpected incidents
10. First‑aid equipment and arrangements
11. Review and evaluation report
